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30 Sep 2020

White shirt perfume: presentation at Mercure Kyiv Congress

24th September 2020 - Mercure complex has welcomed the guests of the grand event - new eau de parfum presentation - White Shirt (Essence of Fetish series).

This perfume has appealed as a result of collaboration of well-known brands - Mercure and world-known Balossa fashion house.

We proudly declare - such a collaboration initiated by Kyiv business hotel and talented designers and perfumers has given perfect result. This bright, unique, innovative experience has no other examples. Brand synergy has proven effective and successful collaboration of different industries.

Mercure Kyiv Congress team is sincerely proud to be the partner of the outstanding event in fashion world.

The new refined perfume, White Shirt, was introduced during bright party for the clients and friends of Mercure. The presentation was visited by representatives of European and Ukrainian fashion industry, designers, perfumers, celebrities, as well as leading media.

Inna Neroznak, GM of Mercure Kyiv Congress hotel: "Our hotel is at first an innovator concerning such a project. We are happy to be the part of high-fashion world and perfumery art - thanks to this collaboration. We are so thankful to all the guests of the event!"

The author of White Shirt perfume is Vlad Zvarich, Ukrainian perfumer, founder of Olfactorium and Perfumers' Guild of Ukraine. The perfume was inspired by white shirts aroma, just ironed and crispy. Co-producer of the project is Indra Kaffemanaite, art director and founder of Balossa brand.

How it was?


Click here to see more photos and review of the event.

We are sure that such an experience by Mercure Kyiv Congress will continue in the nearest future, and we will present new results of collaboration with world-known fashion brands!

Mercure Kyiv Congress
(044) 205 35 20